Was wondering if you guys have watched this?
This is a great opportunity to promote mSecure to their users who are unhappy about a) a brand new, completely re-written App and b) their move to a Subscription licencing model.
Thank you for posting this interview Jules! I just watched it, and I'm passing it on to our development team. I think for your first point, we would love to get mSecure in front of 1Password users. It would be great to show them mSecure as a great alternative for password management. However, in mSecure 6, we're moving to a subscription model ourselves. It's going to be quite a bit cheaper than 1Password's subscription prices, but I have a feeling the dislike of subscriptions is not really about the actual cost. What are your thoughts on this?
Hi Mike - thanks for your reply. As a long-time mSecure user, I'm a big fan of this Application; I recommend it to people whenever the opportunity arises.
My thoughts on Subscription Pricing? Ultimately, it's a utility pricing model that comes with Cloud Services that are, by nature, device independent/neutral. The issue is that a majority of people don't really appreciate this; and are anchored in the 'my PC/mobile is where I one-off buy and ,locally install programs/Apps, which I can use forever with free Upgrades'.
As a retired ex-IT person, I help older people (and family/friends) with getting their tech working for them. This provides an interesting insight into the IT literacy of different age groups; you wouldn't believe the people who like to write in a book their UNames & Pwds :-(
My thoughts about your move to Subscription Pricing? It's all about a) your Customer Segmentation and b) fully appreciating that, for most people, secure Personal Data Management (PDM) isn't a commodity App/Service (eg like Apple Music/ Spotify/SoundCloud/Amazon Music), which you'd maybe 'trial-and-switch' without much brand trust and loyalty. PDM is broader than Password Management which a lot of people use the browser keychain etc. In that context, it's easy to try to 'sell the wrong benefits' for PDM; for example, the ability to 'stop using it if you don't like it' isn't a plus for many....if anything it messages the opposite about the product (chances are you won't like it?) Also, most people are nervous about exporting/importing any data let alone their PDM
I don't understand your business numbers enough to know whether it's viable not move to a Subscription Model (right now) and use this as your Unique Selling Point whilst 1Password have their challenges and a vulnerable customer base? As/when/if you make your move to Subscription, I believe customers would respond best to a tiered model; give them a choice between monthly/annual/life-time payments. There are many examples, www.KinoMap.com is one example - where I signed-up to a Life-time Plan. Also, simply 'lower pice' sometimes signals 'lower quality' and/or 'cheap-and-cheerful brand'; 'high price' is often the opposite but limits the market size based on affordability.
Lastly, I see mSecure's biggest challenge as far more Marketing than Product. It's a solid PDM product but has a very low profile; it rarely appears in media Reviews (in my experience) and must be underachieving on sales volume (?) On the Product side, selling the security of your solution would link nicely to promotion. Out of interest, I found this whilst writing this note: Password Manager Hacking It would be good to know/promote how mSecure faired in each of the 3 states? Again, 1 Password7 doesn't come out of this well - see the report's Conclusion.
Please take this feedback in the spirit it's offered; I simply just quickly typed my thoughts based on various experiences! Hope these help.